Our Marketing team works with our airline partners to ensure growth and innovation. Our strategic approach is to adapt based on the cycle of:
– Acquiring a new airline partner
– Retaining partners based on added-value
– Key account management to support significant partners
We offer a portfolio of marketing tools from launch, to campaign development and measurement (through-the-line) to high-touch account management that includes product development and custom research.
Social media drives passenger engagement. As one of the Top 5 Airport Twitter accounts, our consumer media channel is highly engaged for airlines also.
In relation to managing campaigns some airline partners are fully resourced and ready-to-go. Others require more support in marketing, public relations and digital media on the ground. We step up and co-manage projects as a surrogate marketing team – building a marketing presence and measuring results.