There has been a further decline in the number of British visitors coming to Ireland, according to the latest CSO figures.
British visitor numbers between May and July fell by 3.8% to 978,700, compared to the same period in 2016.
However overall visitor numbers to Ireland for May to July this year grew by 4.4% to 2,967,600 – an increase of 124,200.
This was largely due to a significant increase in North American visitor numbers, which increased by 12.3% between May and July to 713,600. Visits from mainland Europe were 5.4% higher at 1,075,500.
The overall increase was welcomed by Tourism Ireland CEO Niall Gibbons who said that the organisation is also “extremely conscious of the decline in tourist numbers we’ve seen for the month of July alone”.
He added “The decline in the value of sterling has made holidays and short breaks here more expensive for British visitors; and economic uncertainty is undoubtedly making British travelers more cautious about their discretionary spending.”
Mr Gibbons said competitiveness and the value for money message are more important than ever in Britain right now.
“Tourism Ireland is placing a greater focus on our ‘culturally curious’ audience, who are less impacted by currency fluctuations. We are also undertaking an expanded partnership programme with airlines, ferry operators and tour operators, communicating a strong price-led message.”
The latest figures show that the total number of overseas trips made by Irish residents during the period May-July this year increased by 5.1% to 2,367,500.
29th August 2017