Dublin Airport has entered into a partnership with the Abbey Theatre to promote 15 plays this year via the airport’s digital display screens in the arrivals hall in Terminals 1 and 2.
The partnership will continue through 2018 and 2019, with Dublin Airport being named on all promotion and advertising associated with the Abbey Theatre in the programme during all three years.
In addition to being seen by about 40,000 arriving passengers a day, the screens will also be visible to the many people who come to meet relatives and friends as well as the thousands of staff working at Dublin Airport.
The partnership between the two organisations falls under a new campaign entitled ‘Where Stories Go Beyond’ which plays on the concept of the airport as the place where the passenger’s story begins and the Abbey Theatre as the national stage for sharing stories about Irish culture and history.
The first play being advertised at the airport is The Corn Exchange’s acclaimed Dublin by Lamplight by Michael West, in collaboration with the company, and directed by Annie Ryan.
The airport screens feature an arresting poster image of leading Irish actor, Louis Lovett, who plays Willy Hayes in the production, used on the digital screens.
“We are delighted to present these plays in association with the Abbey Theatre which fits perfectly with our ethos of promoting tourism, visitor attractions and Irish culture to all our customers,” said Dublin Airport Managing Director, Vincent Harrison.
“Our collaboration with the Abbey Theatre means that all 15 productions will feature on 30 of our digital screens reaching an international and national audience of over 40,000 people daily,” he said.
Other features of the partnership will include surprise pop-up performances by the Abbey Theatre at Dublin Airport for both passengers and staff to enjoy.
“We are privileged to collaborate with Dublin Airport on this exciting new partnership,” said newly appointed Directors of the Abbey Theatre, Graham Mc Laren and Neil Murray. “It is our hope that this new sponsorship partnership will attract more tourists to the Abbey Theatre; 15% of our audience is made up of tourists each year.”
Pictured at the partnership launch: Abbey actors Colin Campbell and Cáitriona Ennis with Vincent Harrison, Niall Feiritear, TOC, Monica McNevin, T2 Customer Service and
Joanita Nirsimloo, T2 passenger facilities.