Dublin Airport has won a major global aviation industry marketing award.
The airport was today named the 2016 World Routes Award winner for airports in the 20-50 million passengers per year category.
Dublin Airport picked up the prestigious award at the World Routes conference in Chengdu, China. This is the second time in three years that Dublin Airport has won the award, having been shortlisted for the award three years in a row.
The World Routes Awards were created in 1997 to recognise excellence in marketing by airports to their airline customers, and are voted on exclusively by the global airline industry. That means that they offer senior airline representatives the opportunity to vote for the airport that they believe provides the best overall marketing services to them.
“We are delighted that Dublin Airport has again won this Routes Award as it shows that we are providing exactly the type of service that our airline customers require,” said Dublin Airport Managing Director Vincent Harrison.
“The fact that we have performed so highly in these awards on a consistent basis shows that Dublin Airport is a world-beater in this field,” he added.
“I’d like to congratulate not just the entire Dublin Airport marketing team on this fantastic achievement but also everybody else across the business who assists our efforts to grow traffic with our customers and also those who manage that business after we secure it. This is a major win for the entire team and the whole team should take great pride in this award.”
To win its category, Dublin Airport was placed ahead of Brussels Airport, Copenhagen Airport, Munich Airport and Vancouver International Airport.
Working collectively with airlines has been central to Dublin Airport’s ability to grow its passenger numbers so strongly in recent years, said Mr Harrison, who accepted the award on Dublin Airport’s behalf.
“Our aviation marketing activity has a dual focus, as we constantly strive not just to attract new airline customers to Dublin, but also to help our existing customers expand their business at the airport.
“By sharing the risk of launching new routes and services with our airline partners, and engaging in joint marketing activity, we work to ensure that all new services at Dublin Airport have the strongest possible foundation for success. We also supply airlines with in-depth market knowledge and market research to assist them and can also provide local marketing and public relations support as required.”
Above: Dublin Airport’s team pictured at the World Routes event, Brian Gallagher, Michelle Reilly, Cormac O’Connell, Vincent Harrison, Stephen O’Reilly and John Hurley.