Mid-year review of overseas tourism 2016

 

Strong first-half performance with +13% growth means 2016 on track to be another record-breaking year for the Irish tourim

Official CSO figures for the first half of 2016 confirm growth of +13% in overseas visitors to Ireland, over half a million visitors more than the same period last year. At today’s mid-year review of overseas tourism for 2016, Minister for Transport, Tourism and Sport, Shane Ross TD, and Tourism Ireland CEO, Niall Gibbons, confirmed that this growth has come from our main market areas around the world (Britain, North America and Mainland Europe). They outlined what has contributed to this success and, more importantly, what will help to sustain and build on the growth to year end and into 2017.
Speaking at the mid-year review of overseas tourism, Minister for Transport, Tourism and Sport, Shane Ross TD, said: “The very strong growth in overseas visits to Ireland during the first half of 2016 is welcome news for all of us, and especially for communities across the country where tourism is a mainstay of the local economy and an important source of employment.  The quality of our overseas marketing has helped to ensure that interest in visiting Ireland remains high among potential visitors in our top source markets, and continued investment by Government in tourism developments like the Wild Atlantic Way, Ireland’s Ancient East and Dublin – A Breath of Fresh Air is helping to capture the imagination of potential visitors across the world and to keep Ireland in the international spotlight.”

Niall Gibbons, CEO of Tourism Ireland, said: “I am delighted to report growth of +13% in overseas visitors to Ireland for the first half of 2016, an additional 507,400 visitors when compared with January to June 2015. Our aim is to ensure that 2016 is another record-breaking year for Irish tourism and we have certainly seen an exceptional performance so far from North America – up +15% on the first half in 2015, making it another record year. Ireland now welcomes 10% of all American visitors to Europe – particularly noteworthy given the intense competition from other destinations.

“It has also been the best ever, first half performance from Mainland Europe (+11%), with important markets like Italy, Spain, Germany, France and Benelux all recording strong growth. I am also really pleased to see visitor numbers from Great Britain, our largest market, increase by +16% for the first half of 2016.”

Summary of the first half of the year:

  • CSO figures for the first half of 2016 confirm growth of +13% in overseas visitors to Ireland, an additional 507,400 additional visitors when compared with January to June 2015.
  • This represents growth from our main market areas around the world:
    • Britain                      +16%
    • North America          +15%
    • Mainland Europe      +11%
      • Germany          + 5%
      • France             + 6%
      • Spain              +12%
      • Italy                +12%
      • Benelux          +28%
      • Nordic region     +2%

Pictured above: Niall Gibbons, CEO of Tourism Ireland; Tourism Minister Shane Ross; and Joan O’Shaughnessy, Vice Chairman of Tourism Ireland, at the mid-year review of overseas tourism.

 

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