A modern enhanced new liquor store has been opened at The Loop in T2 departures as part of the ongoing major upgrade of the retail offering in the terminal.
The spectacular new wine and spirits outlet is two-thirds larger than the previous T2 store with more than 400 square metres of stand-alone space.
The new outlet includes an expanded Irish Whiskey Collection concept, a broader range of international whiskeys, enhanced space for liqueurs such as Baileys and Coole Swan and a bigger range of gins and vodkas.
The number of individual products across the new store has risen by around 160 – comprising some 80 new lines in spirits and wines. New arrivals include Campari, Chabot, Dead Rabbit Distillery, Penfolds and Beringer.
Martin Carpenter, General Manager for ARI Ireland said: “Delivering the best customer experience and a true Sense of Place has been the key objective of the T2 refurbishment project and this first phase with the opening of the new liquor store clearly delivers this.”
He continued: “We are extremely proud of this addition to our store and looking forward to the next phase with the opening of our exciting new beauty offering.”
Paul Hunnisett, Global Head of Category for ARI said “The new liquor store features the best of Irish and international products in a modern and captivating design. As an industry we must constantly innovate and differentiate our offering to compete and we feel that this new store sets a new standard in driving customer engagement.”
He described the Irish Whiskey Collection as “comfortably our biggest sub-category. The concept has gone from strength to strength in recent years. When we introduced it first, brands questioned it, wondering why we didn’t just do a space for Jameson, a space for Tullamore Dew and so on. But the generic space has worked for us, maintaining brand recognition and while also managing brand personalisation.”
The new facility was designed by London-based The Design Solution. Director Nick Taylor: said “The design is an evolution of the concept we did in Dublin T1, using digital to greater effect throughout, and crucially at the shopfront to catch passengers’ attention.”
Pictured above: Dublin Airport Managing Director, Vincent Harrison; ARI Deputy Chief Executive and Chief Financial Officer, Anthony Kenny; daa Chief Executive, Dalton Philips;Retail Operations Manager, Ian Bosonnet; ARI General Manager Ireland, Martin Carpenter; incoming ARI CEO, Ray Hernan; and ARI Chief Operations Officer, Garry Crawford.
22nd August 2018