Tourism Ireland launched its Global Greening campaign for 2018 yesterday, continuing the organisation’s first-half promotional drive to grow overseas tourism to the island.
Now in its ninth year, the annual initiative sees a host of major landmarks around the world turning green for St Patrick’s Day, with exciting new attractions and sites around the world joining some ‘old favourites’ to turn green this year for St Patrick’s Day.
The year’s campaign sees the return of the Sydney Opera House, the Colosseum in Rome and the Leaning Tower of Pisa along with new additions such as the Seattle Space Needle, San Mamés stadium in Bilbao and Chimo the Polar Bear in Canada, which are amongst hundreds of other stadiums, statues, museums and towers set to go green to celebrate our national day.
Speaking at the launch, Minister of State for Tourism and Sport, Brendan Griffin TD, said: “I am delighted to launch Tourism Ireland’s 2018 Global Greening initiative which has now grown to become a significant worldwide reminder of both St Patrick’s Day itself and also of Ireland and its appeal as a visitor destination.”
He continued “The record growth in the number of tourists visiting Ireland in recent years bears testament to Tourism Ireland’s successful strategy of market diversification, implemented since 2014, and the Global Greening initiative is a very important element of this strategy.”
The Global Greening campaign helps to generate over €10M in positive publicity for the island of Ireland at an important time for decision-making on holidays.
Pictured above: Tourism Minister Brendan Griffin with Niall Gibbons, CEO of Tourism Ireland, at the launch of Tourism Ireland’s Global Greening initiative 2018.
14th February 2018